Alexandre Pellitero–Rivero is awarded the 2015 EU Research Grant and will join NYU’s Mobile AR Lab as a Research Partner for the Fall 2015! Alexandre is a Telecommunications Engineer with a Masters in Telematics Engineering. He is currently a part time student in the IT PhD programme of the University of Vigo (Spain), focusing in Mobile Augmented Reality applications. Since 2010, he has been working at Gradiant (an R&D Center) as a researcher, participating in several Augmented Reality projects in the fields of automotive, industry, health and printed media. He is passionate about bringing Augmented Reality closer to the general public and he has been involved in the creation of authoring tools so non-technical people can also create new applications.