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Expo Shows Applications of Augmented Reality Technology

http://www.ny1.com/content/lifestyles/tech_talk/205911/expo-shows-applications-of-augmented-reality-technology

  • By: Adam Balkin
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The Augmented World Expo showed attendees how the physical world around us is changing without physically changing through the technology of augmented reality. NY1’s Adam Balkin filed the following report.

Right now, augmented reality is one of those “oh, cool” technologies that you may have used once or twice for its “wow” factor, but for most of us, it hasn’t really made its way into our daily lives. Helping to change that, though, is one of two Augmented World Expos. There is a smaller New York version, and a big one is held in a few months in Santa Clara, Calif.

“Augmented reality, in simple terms, is about overlaying computer graphics on the real world, but it’s so much more than that,” says Ori Inbar of Augmented World Expo. “It’s really about making the world more interactive through a digital layer that allows us to communicate with things around us.”

Maybe you’ve seen ads in magazines or on movie posters that’ll pop out at you when you point your mobile device or webcam at them. Right now, AR is primarily designed to work with 2-D images, but companies like Metaio are trying to make everything in our 3-D world a trigger for this technology.

“When you have a dynamic object like a car, a lot of round edges, really shiny, doesn’t really play nicely with a monocular camera view, to conquer that challenge, what we do is, we break down the car into basically its core edges,” says Trak Lord of Metaio. “And it doesn’t have to just be a car. We can do it with basically any object. And since the camera is looking for the edges of the object, it can actually recognize it, track it.”

While right now, when you think of augmented reality, you probably think of video games or advertising, there are some practical solutions on the horizon.

Sight Augmented works with wearables to help augment the real world and make it more visible for people with vision problems.

“The augmented side or section of the display is where they’re actually recognizing the text,” says Bernhard Schneider of Pear Enterprises. “So we can adjust the magnification range of the text itself, plus add more contrast.”

Augmented reality is also finding uses everywhere from classrooms to helping technicians find and repair problems on things like cars or computers.

AR Detroit Meetup >> showing creatAR

Prof Mark Skwarek will be showing creatAR tomorrow at the AR Detroit Meetup Monday + talking about AWENY + talking about PlayAR!

http://www.meetup.com/AR-Detroit/events/164459332/

“creating your own augmented reality”

  • Monday, March 24, 2014

    7:00 PM
  • Honigman Miller Schwartz Cohn

    39400 Woodward Avenue, Bloomfield Hills, MI (map)
  • Join us for our next meetup, where we’ll learn about various tools available on the market for creating your own augmented reality experiences.  These include existing tools like Layar and Aurasma, as well as Mark Skwarek’s creatAR and another brand new creative suite that will have just launched to the public by the time we meet!  We’ll also hear from experts in the creation of 3D models, which are so important for authentically immersive experiences.
    The discussion will also touch on issues of copyright and trademark law, which are so important to content creators.
    And of course, there will always be time on the schedule for demos of the latest and greatest AR apps.

Augmented World Expo 2014 @ NYU’s School of Engineering – March 25th Tues

Written by

Joseph Rampolla of AR Dirt, The Voice of Augmented Reality

http://awe-ny.com/

Ok – so this is the time I hope to see input from the group.  On Tuesday, March 25th there is an Augmented World Expo conference in New York.  I will be moderating a panel of experts and want to ask the group if you have any burning questions to the top experts in the field of Augmented Reality, Wearable Technology and as I say BEYOND the Internet of Things.

For starters this is the latest lineup on the panel:

Dr. Steven Feiner – Columbia University – who I consider is one of the Godfathers’ of AR.  Dr. Feiner has been working on AR for decades and has paved the way, through his ground-breaking research, for current day augmented successes.

Trak Lord – metaio  – Hands-down Trak is one of the most knowledgeable and charismatic prognosticators in the field of AR. Trak is like metaio’s human ‘Watson.” He knows all.

John C. Haven – Founder of the H(app)athon Project, Technology Author / writer.  You have probably read some of John’s article on Mashable or other big name tech media blogs.  John has his finger on the pulse of wearable technology and beyond.

Dr. Ken Perlin – Director of NYU Games for Learning. Dr. Perlin won an Academy Award for Technical Achievement. Enough said!  He has done some amazing work in augmeted and mixed relaity and was the founder of NYU’s Media Research Laboratory and director of NYU’s Center for Advanced Technology.

The title:  The Future of AR and Its Impact on Society

So our topic is very broad but important:

What are the current trends of an Augmented World taking us?  How has and will impact society and we move forward?  How is wearable technology changing the landscape?

I am posting this because this is the chance to use your voice to help shape this community.  This is your way of asking the important questions from the smartest people in the Augmented World.

Please feel free to share this with someone that may be interested.  The event is Tuesday which is only a few days away so hurry.

Please post your question here if you have one. Thanks for helping to push technology forward in a positive direction.  We hope to try and get this interview out on audio or video. TBD.

AWEE Augmented Reality Conference NYC 2014 // SPEAKERS // Registrar NOW!!

 Registrar NOW!!

Hosted by NYU’s Mobile AR Lab – part of the Integrated Digital Media’s BXMC 

http://awe-ny.com/

Leading Industry Innovators

AWEE Augmented Reality NYC 2014 // SPEAKERS //

 

455px-Mark_Billinghurst

MARK BILLINGHURST

HIT Lab New Zealand
Director

Patrick-Oshaughnessey

PATRICK O’SHAUGHNESSEY

Patched Reality
Principal

357c49e

LISA HU

Blippar
VP – Business Development

2e20772

DAN CUI

Vuzix
VP Business Development
Blair

BLAIR MACINTYRE

Georgia Tech
Associate Professor

Allen Firstenberg

ALLEN FIRSTENBERG

Google Glass Community Leader

Brian-Hamilton

BRIAN HAMILTON

DAQRI
VP of Sales

Jon Burns

JON BURNS

Ad-Dispatch
Partner

Leader3

PETE WASSELL

Augmate
Chief Executive Officer

JohnHavens

JOHN HAVENS

Happathon
Founder

Lynn Voorhees

LYNN VOORHEES

Pear Enterprises
President

0163c88

MARTIN LECHNER

Wikitude
CTO

Mark Skwarek1

MARK SKWAREK

Semblance, NYU Poly

joseph.rampolla

JOSEPH RAMPOLLA

AR Dirt
Park Ridge Police Officer

Bergig

ORIEL BERGIG

Flyby Media
Co-Founder, Flyby Media

Alan Holden

ALAN HOLDEN

Deloitte
Senior Consultant – Augmented Government

Barry Navan

BARRY NAVAN

HBO
Digital Products Innovation

Ori Inbar

ORI INBAR

AugmentedReality.org
AWE Founder, CEO